Home » 20 Best Long-Lasting Lipstick Brands in India 2023

20 Best Long-Lasting Lipstick Brands in India 2023

by Aziz Arora
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Lipstick Brands In India

A perfect outfit would still be incomplete if it’s not enhanced with lipstick and there’s no denying this at all! Lipstick has been used as one of the fundamentals of makeup routine from as early as 5000 years ago, when people used coloured stains from natural substances such as gems, fruits, clay rust etc. It not only used to give an aesthetic appeal to the person who wore it, but also had medicinal properties that calmed the skin.

Finally, it was during Queen Elizabeth’s reign that the popular combination of pale white skin with bold red lipstick gained prominence. Since then, it has been carried down as an ancestral legacy in all parts of the world. Today, there are plenty of options of lipsticks, from bold reds to nude pinks and bright corals, from shimmers and gloss to matte finish, one can never get enough of it. 

Moreover, certain brands of lipsticks offer much more than a cosmetic; they offer lipsticks that exfoliate and hydrate your skin, so you can say goodbye to dry lips forever. Even when you’re in no mood to do the entire makeup routine, all you need is a shade of lipstick, to compliment your look and enhance your confidence in no time. 

There is a popular quote by Coco Chanel, who says ‘If you’re sad, add more lipstick and attack.’ Indeed, nothing fixes a bad day, quite like a lipstick!

Here are the Best Lipstick Brands In India (Long-Lasting Lipsticks):



Avon water proof lipsticks

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Avon is a British parent brand that operates worldwide under several labels. Their fundamental principle is to empower women through beauty, so that they can empower others.They provide high quality beauty products, which are sold to women, by women.

It offers a range of lipsticks, varying in colour shades, finish and formulations.Some of their recent collections include Now in India, Avon True Colour, Simply Pretty Colour Bliss among others. Their shades range from Superb wine to Fresh Melon and Endless Red to Spring Lilac and several others.

These lipsticks are infused with the goodness of shea butter, Vitamin E, Omega 3 and SPF 15 which makes the lips feel smooth and keeps them moisturized. The rich and intense pigments in the Color Ignite lipstick reactivate when the lips are pursed to keep the colour last the entire day.

Bobbi Brown

bobbi brown best lipsticks

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One of the best lipstick brands of global renown, Bobbi Brown has a unique and extensive range of lip products. With shades ranging from nudes to corals, from reds to pinks to berries, they offer lipsticks that will give you a velvety matte finish.

Their lipstick types feature Luxe Matte Lip Colour, Liquid Lip High Shine Lacquer, Art Stick Lip Crayon, Crushed Oil-Infused Gloss and other options for you to dwell in. Bobbi Brown lipsticks are a little heavy on the pocket as the prices can go up to 5000/- as well.

However, given the brand reputation and quality, every rupee that you spend on a  lip product from Bobbi Brown, would be worth it. This makes it one of the most preferred lipstick brands in India and in the world alike. 


Clinique best lipsticks

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This brand is the child of the Estée Lauder company and manufactures skincare products, cosmetics, fragrances, toiletries etc.. It is a dermatologically crafted cosmetics brand which is based on the principle that women can change the look of their skin, in a natural way.

They offer customised cosmetic products to their customers. The products are 100% fragrance free and are allergy tested. Some of the best lipsticks from Clinique are Clinique Pop Lip Shadow, Dramatically Different Lipstick Shaping Lip Colour, Clinique Pop Liquid Matte Lip Colour + Primer, Clinique Pop Oil Lip & Cheek Glow among others.

While you wear these shades, you can pair them up with the Chubby Stick Moisturizing Lip Colour Balm, that will ensure that your lips are hydrated and nourished. 


Colorbar best long-lasting lipsticks

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This brand that was launched in 2004 has today gained global prominence because of the quality standards and luxury experience that they offer. They offer a wide variety of cosmetics and skincare products. Colorbar won the Cosmopolitan magazine awards for the Best Crayon Lipstick, which speaks volumes about the brand.

Their range of lipsticks is something that you will never get enough of. From matte to gloss, from metallic to creme, you name the texture and they have a perfect shade to suit your personality. Some of the best selections of lipsticks from the brand are Born to Glow Lip Colour, Deep Matte Lip Crème, Glitter Me All Fairytale Luminizer and Lipstick Duo, Kiss Proof Lipstick etc.

You can pair them up with the other lip products that the brand offers in conjunction with the lipsticks. Without much say, this is one of the best lipstick brands in India. 

Elle 18

Elle 18 best lipsticks

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This is yet another Indian brand, owned by Hindustan Unilever Limited, that is the go to preference of cosmetics for several Indian women. The brand, which is endorsed by the actress, Anushka Sharma, offers an exciting range of lipstick products which come with the goodness of natural substances such as cocoa butter, jojoba oil, rose water and extracts from almonds.

One of the most popular collections of the brand is the Colour Pop Matte range with shades such as Choco, Code Red, Pink Kiss Colour, Belgian Brown etc.. These lipsticks provide high colour payoff, a moisturizing core, matte finish and long stay in a single stroke.

The collection comes in as many as 20 vibrant shades for you to choose from. Plus, the lipsticks from Elle 18 are extremely affordable starting from as low as 100 bucks, since they are homegrown in India. 

Estée Lauder

Estee lauder best lipsticks

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It is one of the most reputed cosmetic brands in the world and was founded by a woman, who turned homespun cosmetics into a global luxury brand. One of the unique qualities of Estée Lauder lipsticks is that they come with unique names and highly sophisticated packaging and design which are symbolic of feminine elegance and beauty.

For instance, the first ones that gained International prominence were the Duchess Crimson, which was a strong red shade, All Day Rose, which was a soft pink suited for a working woman and Dancing Red, ideal for evening wear.

From liquid lip color to lip glosses and matte finish lipsticks, they have all the choices to spoil you. Some of the classic collections include Pure Color Love, Pure Color Envy, New Dimension etc..

Faces Canada

faces canada best long-lasting lipsticks

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This brand, which is endorsed by Kriti Sanon in India,  has a proud Canadian heritage of over four decades of delivering excellent quality makeup, skincare and fashion accessory products. The brand offers unmatched variety in its products, which are especially designed to suit every ethnicity, skin tone and type, complexion and texture.

They are 100% cruelty free and are also hypoallergenic and conform to the most stringent quality and safety requirements. The diverse assortment of shades, textures and designs helps the consumers to capture every look and style, be it casual, professional or glamorous.

They offer a wide range of lipsticks such as Weightless Matte Finish, FACES Canada Ultimate Pro HD Intense Matte Lips + Primer in the shade Natural Coco 12, Weightless Creme Lipstick, the Glam On Velvet Matte lipstick and so on. The prices vary from as low as 250/- and go upto 2000/-. 


Inglot lipstick best lipsticks

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It is a luxury cosmetics brand of Polish origin that now works internationally and cooperates with top celebrities like Jennifer Lopez among others. Their products combine the latest scientific technology with vibrant colours that deliver an attractive range of shades, that will surely have you fall in love with them.

Moreover, they use high quality ingredients and offer fair prices to the customers. Its physical stores can be found in world’s top fashion locales like London’s Oxford Street, New York Times Square, the Grand canal Shoppes in Las Vegas and Piazza del Duomo in Milan. Lipsticks from Inglot come in a variety of forms such as liquid, bullet and crayon.

Popular units of the brand are Inglot HD Lip Tint Matte 17 and 15 and the Inglot Brown Matte Lipstick. These lipsticks are enriched with Vitamin E, Macadamia oil and Avocado oil that will keep your lips nourished. Plus, they have a long lasting ideal matte formula to save you the hassle of re-applying through your day. 

Kay Beauty By Katrina Kaif

kay beauty best lipsticks

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This brand was recently launched by Katrina Kaif and she claimed that her brand is a ‘bridge between high glamour and care.’ The first from the brand was the collection, Matteinee Matte Lipstick range which featured shades such as Rom Com, Fraternity, Entourage, Fashionista, Scripted, etc.

They have a range of lipsticks that are categorised into being dermatologically tested, cruelty free, parabens free and waterproof lipsticks. Plus, you can also choose the kind of finish that you want including metallic, matte, shimmer and duochrome. They also offer other lip products including lip liners, lip crayons etc.. 


Lakme best long-lasting lipsticks

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It is an Indian luxury cosmetics brand that has been delivering world-class products that have redefined fashion and skincare in India. Lakmé lipsticks are economical and at the same time long lasting, skin friendly, high definition and natural looking.

The brand is endorsed by Kareena Kapoor and literally offers an expansive collection of lip products. The lipsticks come in a range of formulations like bullet, crayon, liquid and lip pencil and several finishing styles such as matte, gloss, creme and natural finish.

The most popular lipstick shades from selected collections of the brand are Lakme Absolute Sculpt Matte Lipstick – Wild Berry, Lakme Absolute Lip Pout Matte Lip Colour – Victorian Rose, Lakme Absolute Matte Lipsticks – Pink Me Up, Lakme 9 to 5 Weightless Mousse Lip and Cheek Colour – Plum Feather, Lakme Enrich Lip Crayon – Berry Red, Lakme 9 to 5 Creaseless Creme Lip Colour – Carmine Kick, Lakme Absolute Illuminating Lip Shimmer – Scarlet Magic among others. 

L’oréal Paris

loral paris best lipstick

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It is one of the top luxury cosmetic brands in the world and one of the most sought after lipstick brands in India. With this brand, you can choose from a wide range of lipsticks that are long lasting and come in several shades and finishes.

Some of the most purchased units include the L’Oréal Paris Rouge Magique, Colour Riche Moist Matte Lipstick Sabyasachi collection, Limited Edition Lipstick Arya and the Les Macarons collection. Also, you can choose from among different functions that these lipsticks offer such as plumping effect, smudge resistant, scented lipsticks, hydration, shine and so on.

Undoubtedly, all these shades would give you a perfect defined pair of lips that will fill your day with compliments!

Lotus Herbals

lotus harbel best lipstick

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Just as its name suggests, this Indian cosmetic brand is unique for its close to nature. It balances the ideals of Nature and Science in their products which are chemical and cruelty free. The brand, which is endorsed by top celebrities like Shilpa Shetty and Jacqueline Fernandes, have something for everyone in their range of lip products.

From exclusive shades such as Wicked Brown, Wine Rage, Tulip Love, Rouge Belle, Plum Pearl, Mocha Melt and countless others to formulations such as Matte, Gloss, Butter Matte, Crayon and Liquid Lip Colours, you can never get enough of it.

All the lipstick products are eco-friendly and made of natural products that nourish the lips and are also infused with antioxidants that would keep your lips healthy in the long run, making it one of the best lipstick brands in India. 


M.A.C. best lipsticks

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Perhaps the first brand name that comes to mind while purchasing cosmetics is M.A.C. It was founded when a photographer and makeup artist became too frustrated by how most makeup appeared ill-looking in photographs.

The brand initially came to recognition when Madonna wore the famous ‘intense matte red lipstick’ for a photo campaign and post that, it has become one of the most purchased lipstick brands in the world. M.A.C cosmetics were even used for most of the makeup looks of Natalie Portman in the Oscar winning movie ‘Black Swan’.

They offer plenty of options of lipstick, some of which include Amplified, Mousse, Powder Kiss, Matte, Lip Lacquer etc.. in all shades and colours. Given the brand reputation, it is needless to say that the lipsticks from M.A.C last throughout the day and are dermatologically tested, moisturizing and light weight. 


maybelline new york best lipsticks

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The luxury makeup brand, Maybelline has all kinds of lipsticks to play up your smile. Their products are inspired directly from the runaway and seek to empower women with their innovation that evolves with the evolving generations.

This luxury brand brings to you scientifically advanced formulations, revolutionary textures and trend setting makeup products at reasonable prices. You can go from dramatic bolds for a night-out to subtle nudes to complement a professional attire.

With a shade range as wide as ours, they have colours to enhance every skin tone and shade. Their renowned collections include Colour Sensational, Lip Studio and Super Stay. Plus, the brand is completely cruelty free and is endorsed by Alia Bhatt. 


Nykaa best lipstiks

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Nykaa is one of the most affordable homegrown Indian beauty brands that is only a few years old, but with a reputation that matches the top players in the cosmetic industry. Founded by Falguni Nair in 2012, it started as an e-commerce store online and today, they have multiple physical stores all over the country.

Popular lipstick collections from Nykaa include So Matte, Masaba by Nykaa, PaintStix, Matte to Last. Nykaa lipsticks are 100% cruelty free and also free from parabens. It is enriched with vitamin E and antioxidants that makes it skin friendly and your lips, soft and supple. Plus, it is ultra lightweight and is composed of non-drying texture with superior matte all-day wear formula.

One of the unique features of Nykaa lipsticks is the name of their shades such as Maharani, Mishti, Mastani, Janhvi, Jhumki etc.. that make it an embodiment of traditional Indian women. 


NYX best lipsticks

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NYX Cosmetics is a makeup brand based in the USA that is one of the most sought after beauty brands, especially for professional makeup artists. It was named after Nyx, the Greek goddess of the night, who symbolizes beauty and power.

The brand is especially renowned for its high professional quality makeup products and tools. One of their collections that created a buzz in the cosmetic market was the Lip Lingerie collection, which consisted of a range of nude shades of lipsticks. The units in this collection offer a silky and attractive appearance, are lightweight and hydrating, giving you a plush matte finish.

Each of the stunning lip colours in this range are Vitamin E-rich, making lips soft naturally. Some shades of the collection are cinnamon pink, chocolate brown, peach warm colors and classic charm beige shadows, making your creamy lips more sculpted and vivid.


oriflame best lipsticks

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Originally a brand from Sweden, Oriflame has come to be one of the best brands of lipstick in India. They offer many shades that are suitable for wearing all through the day or night and that are uniquely suited to all skin types.

Most popular shades offered by the brand are Vintage Rose, Tangy Orange, Brick Red, Flamingo FuchsiaPeppy peach, Tangerine and many others. Oriflame lipsticks are moderately priced, making them affordable as compared to other luxury brands.

The Oriflame Giordani Gold Iconic Lipstick with SPF 15 and the Giordani Gold Iconic Lip Elixir are the two most sought after lipsticks from the brand. Other collections include The One, Oriflame Colourbox and Colour Obsession. 


Revlon best lipsticks

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It is one among the trendsetting International cosmetic brands and one of the best lipstick brands in India. They offer a range of products including lip balms, lip liners, plumpers, lip tint stain, lip glosses and liquid lip colours.

Popular lipstick collections from Revlon include Colour Stay, Ultra HD, Kiss and Super Lustrous. These lipsticks will give you the finish that you like – be it metallic, glitter, glossy or satin, pearl, matte and high shine – they have something to suit everyone’s liking.

Do not forget to check out the famous lipstick units like Ashley Graham Never Enough Lip Collection that comes in multiple shades all of which are equally stunning, Revlon Ultra HD Vinyl Lip Polish in the Berry Blissed shade. Although they are a little high-priced as compared to other listed lipstick brands in India, a few shades from Revlon are a must-have for your makeup collection. We are sure that every penny that you spend would be worth it. 

Rimmel London

Rimmel London best lipsticks

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Rimmel is originally a cosmetics brand from London, which began as a perfumes brand and today, has become one of the global brands of lipsticks for women. They offer some unique shades namely Coral Sass, Firestarter Red, Blush, Plum this Show, Vintage Pink etc.

That are all meant to define the independence and self-expression of modern women of the 21st century. Available in liquid, crayon and bullet formulations, the lipsticks from Rimmel are renowned for their satin, matte and natural finishes. Apart from lipsticks, they also provide a range of lip glosses, lip stains and lip liners.

Do not forget to check out their signature units – the Rimmel Lasting Finish By Kate Moss Lipstick and the Rimmel Moisture Renew Lipstick. So, if you are looking for a statement look for your lips, then Rimmel should be your go-to choice. 

The Body Shop

the body shop best Long-lasting lipsticks

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This brand is known for its high quality products that have never failed to maintain the mark. Lipsticks from The Body Shop too, have been lauded for their effortless application, long lasting capacity and the fact that they instantly uplift your look.

Whether it is a glossy look or a matte finish, at The Body Shop, they have all the choices that you can dream of. Choose from their range of Liquid Lipsticks, Matte Lipsticks, Lip Glosses and Lip Stains that are 100% natural and cruelty free.

Plus, seal the deal with their unique selection of lip liners to allow a definition for your lips. Exclusive lipstick units include Matte Lipstick – Sienna Rose, Colour Crush Lipstick – Berlin Oleander, Matte Lip Liquid – Nairobi Camellia, Colour Crush Lipstick Mauritius Dahlia among others. 

Conclusion :

So, wait no more and reveal your feminine charm with these exclusive brands of lipsticks. All you need to do is glide the lipsticks in a smooth stroke, and there you go! 


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