“All women are pretty without makeup, but with the right makeup, she looks pretty powerful.” This isn’t just a sentence, it’s also how the major cosmetics companies are representing themselves to attract the Indian customers.
The top makeup brands are focusing on to the quality of their products and consumer needs right now.
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Here are the Best Makeup Brands In India
MAC
MAC is a cosmetic manufacturer company, founded by Frank Toskan and Frank Angelo in the year 1984, in Toronto. Its name is abbreviated as Make-Up Art Cosmetics and it’s one of the leading and famous cosmetic brands.
This brand is for everyone of all the ages, sex and races. From professional to daily use, the brand has everything.
It’s always a top priority for dressing up the celebs backstage. They recently also started their skin care products that are becoming a new trend.
What are the top MAC products?
- MAC Studio Fix Fluid SPF 15 Foundation
- MAC Prep + Prime Fix+
- MAC Extra Dimension Skinfinish Highlighter
- MAC Pro Longwear Concealer
- MAC Pro Longwear Paint Pot Eye Shadow
- MAC Eye Shadow x 9 Amber
- MAC Prep + Prime Lip
- MAC Lipstick
- MAC Studio Fix Perfecting Powder
- MAC Powder Blush
Lakme
Lakme was founded by JRD Tata, in the year 1952. In 1996, they decided to sell its stake to Hindustan Lever Limited.
It is a reputed Indian cosmetic brand which is owned by Unilever. Mr. Anil Chopra is the head and also the CEO of the company. Having the gorgeous Kareena Kapoor as a brand ambassador, the brand has been ranked as one of the top 10 makeup brands in India.
According to The Brand Trust Report in 2011, as far as trust is concerned, Lakme was also ranked at 47th as one of the most trusted brands in India. This brand also holds the Lakme Fashion Week (LFW) which happens twice a year.
It has launched many products including the Lakmé Perfect Radiance and Lakmé eyeconic Kajal which gained remarkable market share. Most of the Indian customers were spending a lot on the foreign brands, that’s when this brand came.
The show stopping collections from Lakme are something that every Indian beauty looks for. One of the best things about the brand is that it follows the International formulas, by keeping in mind the needs of Indian women and creating products which suits their skin.
The skin care collection of the brand like anti-aging, hydration, moisturizing, skin-brightening, sun-protection is worth trying.
What are the top Lakme products?
- Lakme Eyeconic Kajal, Deep Black.
- Lakme Sun Expert Ultra Matte SPF 40.
- Lakme 9 To 5 Complexion Care Face Cream.
- Lakme Peach Milk Moisturizer Body Lotion.
- Lakme Perfect Radiance Fairness Day Crème.
- Lakme Enrich Matte Lipstick, Shade PM14.
- Lakme Insta Eyeliner, Black.
- Lakme Rose Face Powder, Soft Pink.
- Lakme Face Magic Souffle, Marble
- Lakme Absolute Blur Perfect Makeup Primer
L’Oréal
The French-based largest cosmetic brand – L’Oréal is one of the giants in the cosmetic segment in the world. It was founded in the year 1909 and its headquarters is in Clichy. The chairman as well as the CEO of the company is Jean-Paul Agon.
The Company has been doing business in India for about 20 years now and is growing at a very fast rate. L’Oréal decided to invest Rs. 970 crores in India, in 2013.
L’Oréal also purchased its first acquisition in India – Cheryl’s Cosmeceuticals, and hence entered the professional skincare market in the same year. The company grew at a commendable rate of 70% after that.
Today, L’Oréal India is a subsidiary of L’Oréal. One of the trademark brands of this company is L’Oréal Paris, which we’ve all heard about.
The L’Oréal group has a lot to offer you. Find the best range of hair care, skincare, anti-aging, hair styling products, expert make up collection and a lot more to flaunt with.
What are the top L’Oréal products?
- L’Oréal Infallible makeup Foundation.
- L’Oréal Super Liner Instant Impact Felt Eyeliner Pen.
- L’Oréal Volume Millions Lashes Mascara.
- L’Oréal Paris Infallible Mono Eyeshadow.
- L’Oréal Matte Morphose Souffle Foundation.
- L’Oréal Color Riche Nutri Shine Lipstick.
- L’Oréal Resist and Shine Titanium Nail Paint.
- L’Oréal Open Eyes Pro Eyeshadow.
- L’Oréal Contour Parfait Liner.
- L’Oréal Infallible Rouge Lipstick.
Maybelline
Maybelline LLC was established in the year 1915, in New York. It was launched way back by T.L. but later it was acquired by L’Oréal. In India, this brand was launched by its subsidiary, L’Oréal India.
It’s is known as the “first creator of the dark black mascara” which is famous worldwide. It’s products being reasonably priced in spite of having an international appeal is one of the major factors that has helped the brand to make its image.
Explore your creative side and try out the new ways of using cosmetics with the budgeted collection of the brand – Nykaa’s beauty products.
The Maybelline makeup range makes you look picture perfect every day. The Maybelline Colossal collection was a huge success in India, hence making the brand more popular.
What are the top Maybelline products?
- Lash Sensational Mascara
- Color Sensational Creamy Matte Lipstick
- Hyperink Liquid Liner
- Face Studio Master Chrome Metallic Highlighter Makeup
- Instant Age Rewind Eraser Dark Circles Treatment Concealer
- Lemonade Craze Eyeshadow Palette
- Dream Satin Skin Powder Foundation
- Baby Skin Pore Smoother
- SuperStay Matte Ink Liquid Lipstick
- SuperStay Full Coverage Foundation
ColorBar
ColorBar USA Cosmetics is one of the leading brands of cosmetics in India which was founded in the year 2005. Samir Modi is the founder and managing director of the brand.
ColorBar has grown across Germany, France, Italy, Greece, Middle East and in a lot of countries. This brand is majorly known for it’s cheerful bright colours and has numerous products to add colour to your eyes, nails, lips as well as face.
You will get to choose from the numerous range of ColorBar products that too in your budget.
What are the top ColorBar products?
- ColorBar Perfect Match Foundation.
- ColorBar Full Cover Concealer.
- ColorBar Time Plus Compact Powder.
- ColorBar Eyeshadows.
- ColorBar I-Glide Eye Pencil.
- ColorBar Precision Waterproof Liquid Eyeliner.
- ColorBar Cheek Illusion Blush.
- ColorBar Velvet Matte Lipsticks.
- ColorBar Take Me As I Am.
- ColorBar Crackle Top Nail Enamel.
Revlon India
The first to launch in India, among all the global players in the cosmetic market, was none other than Revlon in 1995. It was founded in the year in 1932 in the U.S. It came to India due to the collaboration between Umesh K Modi along with Revlon Pvt Ltd in 1994.
Revlon will make you believe more in cosmetics as the products offered are worth it and also because it offers best makeup products in India. It’s also setting a new trend in the world of lip colours.
Pricing is done according to the middle level consumers as it’s not too high or too low. Of the domestic colour cosmetic market share, the company owns approximately 20-25%.
Reinvent your style and be ready anywhere, anytime with the super rich and lustrous range of Revlon.
What are the top Revlon products?
- Revlon Super Lustrous Lipstick.
- Revlon Color Burst Lip butter.
- Revlon Top Speed Nail Enamel.
- Revlon Photo Ready Makeup.
- Revlon Just Bitten Kissable Lip Balm Stain.
- Revlon Photoready Compact Makeup.
- Revlon Colorstay Mineral Blush.
- Revlon Color Burst Lip Gloss.
- Revlon Colorstay Crème Gel Eye Liner.
- Revlon Colorstay Crème Gel Eye Liner.
NYX
NYX is a world famous brand, started by Toni Ko, a 25 year old boy in California. Now the company is the part of the L’Oréal group.
NYX is known to be a cruelty-free brand and ceritifed and acknowledged by PETA for the same. The products are sold in almost 70 countries, across thousands of retail and fashion stores, and the brand’s website.
The brand promotes its products by claiming that they suit every skin type. They offer a wide range of vegan-friendly products.
Enjoy the stunning lip colours, eye shades, compact, foundations, bronzer, blush, highlighter and a lot more. You also get a makeup setting spray in matte and dewy formulas to keep your makeup in place.
What are the top NYX products?
- Warm Neutrals Ultimate Eyeshadow Palette.
- Highlight and Contour Cream Pro Palette.
- Matte Makeup Setting Spray.
- Translucent Studio Finishing Powder.
- 3C Palette Colour Correcting Concealer.
- Liquid Suede Lip Cream Lipstick.
- Angel Veil Skin Perfecting Primer.
- Lip Lingerie Liquid Lipstick.
- Doll Eye Mascara Volume.
- Slip Tease Full Color Lip Lacquer.
Lotus
The company Lotus Herbals Ltd. was started in the year 1993 by Kamal Passi. It has become a brand very close to nature.
Passi made sure his products stood out in terms of good packaging and design. He also lowered his price by about 10-15% than the other brands. On the other hand, he doesn’t believe in making a huge expense on advertising.
Lotus Herbals Ltd Company produces products that contain Ayurveda and herbal goodness. The brand promotes their products by claiming the mixture of conventional knowledge and modern technology.
The wide range of skin products will keep your skin protected and feeling cleansed. The brand includes all types of skin care, body cares, sunscreen, winter care, face cleansers, hair oils, and shampoos. This brand is against animal testing as well. Herbals Ltd. is growing at a rate of 35%-40% a year.
What are the top Lotus products?
- Lotus Herbals Safe Sun UV Screen.
- Lotus Herbals YouthRx Anti-Ageing Nourishing Night Crème .
- Lotus Herbals YouthRx Anti-Ageing Transforming Crème .
- Lotus Herbals Rosetone Rose Petals Facial Skin Toner.
- Lotus Professional Skin Firming And Anti-aging Crème.
- Lotus Herbals Lemonpure Turmeric And Lemon Cleansing Milk.
- Lotus Herbals 3 in 1 Cleansing Skin Whitening Facial Foam.
- Lotus Herbals Skin Renewal Daily Moisturising Crème.
- Lotus Herbals Nutranite Skin Renewal Nutritive Night Crème.
- Lotus Herbals Alpha Hydroxy Skin Renewal Oil-free Moisturizer.
The Body Shop
This is a world-famous brand which was founded in 1976 in England. It gradually marked its position around 66 countries in the world.
This brand claims 100% vegetarian beauty products and is one of the most trusted brands in India. They display a wide range of high-quality beauty products that are made using natural elements and cater to all types of skin and hair.
The brand also has a firm stance against animal testing. This makes their products more trustable and impressive.If you are one of those who prefer products that are not animal tested and cruelty-free products, then the brand is for you.
What are the top Body Shop products?
- The Body Shop Tea Tree Skin Clearing Facial Wash.
- The Body Shop Strawberry Shower Gel.
- The Body Shop Spa Of The World Hawaiian Kukui Cream.
- The Body Shop Oils Of Life Intensely Revitalising Facial Oil.
- The Body Shop Spa Of World Japanese Camellia Cream.
- The Body Shop Seaweed Oil-Control Gel Cream.
- The Body Shop Tea Tree Oil.
- The Body Shop Shea Body Butter.
- The Body Shop Ginger Scalp Care Shampoo.
- The Body Shop Vitamin E Moisture Cream.
Clinique
Clinique LLC, an American Brand and a subsidiary of the Estée Lauder Companies, is a skincare label that has been around for years. Its merchandises are usually marketed at the top shops.
It was one of the first brands to create a dermatological method to skincare. What made Clinique unique is that it dodged any components that could possibly aggravate the skin or cause allergies, such as fragrance.
They believe in serving finest to their clients. Hence, you can surely trust in the specialized skin care of the brand. Furthermore, no matter what your skin category is, you will always find the product to be non-allergic.
What are the best Clinique products?
- Clinique Moisture Surge Extended Thirst Relief.
- Clinique Even Better Makeup Broad Spectrum Spf15 Evens & Correct Foundation.
- Clinique Dramatically Different Moisturizing Lotion + with Pump Very Dry to Dry Combination Moisturizer.
- Clinique 7 Day Scrub Cream Rinse Off Formula.
- Clinique Soft-Pressed Powder Blusher.
- Clinique Almost Lipstick.
- Clinique High Impact Mascara For Women.
- Clinique Quickliner for Eyes.
- Clinique Smart Custom Repair Serum.
- Clinique Take the Day Off Makeup Remover.
Shahnaz Husain
Shahnaz Husain is a very famous beauty expert. She is known for her beauty tips and products. Her brand offers something for everybody.
This brand was founded in the 1970’s by Shahnaz Husain herself. The group, over time, has united to include every feature of Ayurvedic cure and care. She was also bestowed with the Padma Shri Award in 2006. This brand tries to utilize the natural virutes of Ayurveda.
Currently this brand has around 350 products which range over distinct categories like skin, hair, make up etc. The brand states that because of the hard work done on research, the quality of their product is of superior grade.
What are the best Shahnaz Husain products?
- Shaneem Skin Nourishing Cream.
- Chocolate Rejuvenating Mask.
- Saffron Skin Serum.
- Oops Acne Faces Wash.
- Sha Mint.
- Sha Rose.
- Gold Skin Radiance Kit.
- Diamond Facial kit.
- ShaGlow.
- Tulsi Neem Face Wash
Elle 18
When makeup brands reach out to multiple age groups and can match budgets in a balanced way, that’s when they work out perfectly. One such brand that has a huge fan following from a younger college crowd is Elle 18. Elle 18 is preserved by Hindustan Unilever Limited (HUL). It was launched in 1998.
It is aimed at the youth as it has bright colours along with neon shades in its products. Hence, keeping the younger crowd in mind, the pricing of the products is placed accordingly. These are very contemporary and stylish and come in bright colours, this makes it a hit among the youth.
Elle 18 is known mostly for its fashionable and reasonably priced beauty products.
What are the best Elle 18 products?
- Elle 18 Colorburst Lipstick.
- Elle 18 Nail Pops.
- Elle 18 Lip Smoothies Lip gloss.
- Elle 18 Eye Sparklers .
- Elle 18 Kajal.
- Elle 18 Black out Eyeliner.
Conclusion:
Nowadays, the cosmetics are not only limited to the foundations and lip colours. They are more than that. Skincare, makeup removals, primers, etc. are also holding the same position.
So, when you choose your make up brand, look into it, what you’re buying and how much you’re investing in that brand. This was the list of top make up brands in India. Tell us which is your favorite brand also if we missed something!
