Internet is no longer the same innocent technology it started off with, it has expanded and has spread its wings into becoming a massive super power in our lives. In the world of internet everything, every information is free and available to all, more or less and we hardly ever notice how well we are caught up in this neat, perfect web that pulls us in for what it has, nevertheless, there is always a way to use the internet responsibly and for the greater good.
Now, the internet is a huge marketing hub for most companies these days. Having a social media portal and a website have become essentials to reach out to the audience you aim to capture. The same rules of marketing do not directly apply when it comes to selling your service of product digitally, being poured with so much of information and services, one has to completely stand out if you want to be seen on the web.
Individuals are thus, taught how to harness the power of the internet in various universities and colleges throughout the world. Digital marketing is becoming an increasingly popular profession as more and more people find the inspiration to start a company and go online.
However, today we will be concentrating where to go for digital marketing when you live in the south-eastern coastal town, Chennai.
Located near the center of Chennai, close to the CBSE office, SKARTEC is an institute that provides various digital marketing courses, each according to the trainees needs, whatever they wish to specialize in. The courses include trainings for Search Engine Optimization (SEO), social media (like Instagram, Twitter, Facebook and YouTube) and google ads.
SKARTEC also provides an online digital marketing training course, for those who don’t live in Chennai, want to take up digital marketing as a part-time course to increase their skill set, which makes it much easier for people to learn something in their comfort and is difference from the conventional idea of learning, which is to sit in a class to learn.
SKARTEC is one of those institutions that promote knowledge and encourage the ideology to enjoy learning, which is very hard to find. SKARTEC does not provide a job guarantee, but they provide special classes for the students to be able to put their best foot forward in interviews. Their idea is simple, to make learning to the point and fun.
DMC, is a training institute that is located near the Meenakshi College bus stop in
Kodambakkam. DMC provides the usual SEO, social media and google ads trainings, but also provides training in Email marketing, Ecommerce marketing, web analytics and also an interesting set of trainings like WordPress, HTML, HTML5 and web designing, which make the students capable not only to work for someone, but also have the confidence to handle every digital aspect of their own company.
DMC has stemmed from a more popular digital marketing institute called ZUAN institute. What is great about DMC is that they provide hands-on training, which includes teaching through relevant examples from the industry itself and making things less technical and theoretical. It prepares the students to be able to clear the digital marketing exams in the giant companies like twitter and Facebook by making the students analyze a problem, interpreting it and using their knowledge to solve it.
As the list gets longer, the better the institutes get and thus we come to the third which is Zuan Education, which is the premier institute for digital marketing training. The student has the option to either have his/her training in a batch, online, individual or customized form, which is a huge leap, it allows the student to be the master of how they want to receive this knowledge, they get to decide if they would benefit from an individual or one-to-one training, or if they would like to interact with others and learn from each other.
Other than freedom of environment, Zuan also provides various kind of courses like Web design, UX design, Android trainings, C++ and Java lessons. What is commendable about Zuan is that they don’t only provide the higher courses of computers, that require basic knowledge but also take up the students and train them in computers from the grass-root levels.
In addition to their courses, they keep organizing conventions and workshops at a very reasonable cost for people who want to quick dose of the new things that are going on the industry, what are the technological differences from the past and present, what is digital marketing and what are the skills that are required to get a job in the field.
Lite Mentors started as an institution which was IT based and was there to provide knowledge when it came to courses and trainings strictly within the perimeter to the IT industry, but as time has gone by they have grown into an institution that provides trainings for various subjects of digital marketing.
The institute finds its mantra to success being that they like keeping their class sizes smaller and more compact so that very student gets equal attention from the professional, but also has the chance to interact with others which is a crucial part in the proper social development of a person, talking and interacting does not only help us make friends, but be aware of different opinions, of how others function, it helps us being a team player, than being a solo army, which is less preferable if you are in a team.
As the institute was initially an IT based institute, they provide not only marketing and web-design courses but also professional courses for PYTHON, machine learning and artificial intelligence as well, which are subjects that are taking the world by storm because we are living in a world where thing are constantly improving and thus we also have to render ourselves to be more capable.
FITA is a multi-training institute which has been operating for 15 years and provides 120+ courses in not only digital marketing, IT and web design, but also in subjects like French, Spanish, German, English communication, ethical hacking and mobile testing which makes it very versatile and thus, overflowing with inspiration and motivation to learn something new. Unfortunately, FITA does not provide online trainings unlike its competitors.
FITA provides the students with flexible and customized class timings to suit their personal needs and their priorities so that the individual is able to attain the knowledge with mental comfort that they don’t have any other work in their hands.
FITA also has many centers like Velachery (which is the Head Office), Anna Nagar, T Nagar, Coimbatore and Thoraipakkam which makes it more accessible from anywhere in the city.
Esearch advisors focuses on creativity and learn from experiments, they make the students develop new methods of dealing with marketing issues and devising new techniques to market the product better digitally and increase the sales of the company. Unlike many of the institutes, Esearch provides a whole course of Graphic design along with web design and the basic digital marketing courses.
They promote the student to be creative with their work and then as professionals the team helps them find out the problems and how to improve the mistakes they have made and why some designs and layouts, marketing methods are popular and should be used. They teach students how to make an email and SMS in a way that it grabs the attention of the target audience. Most of their trainings have only 30% of theoretical knowledge which is provided by trained professionals who have had experience in the industry. They also have flexible timings, so that students can attend classes whenever they find it convenient.
Aorta is not only an institute but in itself a service provider of logo and web design, content production, SEO, Social media marketing, etc. They provide a free website builder for those who want to make a website without hiring professionals, maybe because their company is still on the beginning stages. Courses include those of Facebook marketing, Pay-per click, SEO, Amazon web services, Advanced Java and spoken English.
For 3 years, Aorta not only trains the new upcoming digital marketers, but also creates jobs for people in the field which makes it a company with enough potential to actually teach the students practically how to handle and deal with issues, real issues, finding solutions and creating effective marketing strategies for the clients that boosts their business and the product they are selling.
Digital Academy 360 is the only academy in this list that has franchises in different parts of the country as well, like Punjab, Pune, Mumbai, Bangalore and Mysore. Courses here range from 1 month to 6 months; in which the students are given wholesome and abundant knowledge on the subject they have chosen.
Digital Academy provides content writing and content creation trainings, social media master classes, SEO, graphic design, web design, etc. In these classes the students are taught how to use the tools and skills they have learnt to make a bigger impact on the sales of the service of the company they are working for. Each student that finishes their training is brought forward with the guarantee that he/she had appropriate and complete knowledge about the subject, since they are taught by trained professionals with work experience that reflects that they are capable to educate and impart their learnings of the industry to the next generation.
With practical and theoretical work environment, Digital Academy hopes to bring professionals who are balanced, the students are given live projects to deal with which makes them capable to handle problems from a very early stage in their learning process.
Simple learn straight up has a lot of types of trainings you can indulge in from artificial intelligence to cloud architect, social media marketing and digital content design. It has the works. Like the name itself Simple Learn aims at making the student learn what is necessary and not beat around the bush with information that is not required to him/her.
They are also constantly supported by brands like Amazon, Pepsico and VISA, making it one of the only companies which has franchises internationally, based in San Francisco in California and Bangalore, they have trained people in 150+ countries in corporate and beginner levels.
Along with the basics of digital marketing, they make sure that the students and employees are well aware of basic cyber security and law, what is ethical and what is not, which is important to anyone who takes up a job related to the vast world of the internet.
Most of the training institutes that offer digital marketing also teach subjects related to IT skills, like HTML training, UNIX and PYTHON trainings, but WebD actually is the institute that runs along the lines of design. They offer graphic design, Web Designing, UX/UI design trainings which is good for those students who are most inclined towards the design aspect of digital marketing and want an environment which has designers and other creative personnel.
Along with the regular classes, WebD provides the students with the unlimited freedom to work in the labs, to use the eBooks and reference books at their disposal and also be a part of seminars, conventions and workshops that are organized every Saturday.
New skill development is something we should not underestimate, living in a world with rapid change it is necessary for us to alter ourselves and make ourselves more capable and open to survive in this changing environment.
Now, with the boom in the technological advancement, we see new software coming in every month or two, that makes the work easier, but is also different to operate. Change and gaining new knowledge is a part of life and none of us should resist it.