With rising awareness regarding safe and healthy lifestyle amongst the modern era people, mineral water is not considered a luxury (if we consider somewhat 20 years ago) but now it has become a necessity. Now it would be safe to comment that an average Indian consumer nowadays doesn’t trust his tap water for hygiene and moreover doesn’t consider it safe for usage.
As per my observations especially in India, some of the people who can’t afford costly Water filtration machine today consumes boil water, and others either use a water filtering machine or in many cases, buy bottled mineral water. Hence we can observe that how mineral water is perhaps one of the basic requisites in today’s world.
Even it would be quite impressive to know that most of the customers from all walks of life are becoming more and more conscious about consuming mineral water and it is much common for the companies to more a huge chunk of profit from them.
Hence such companies who are into mineral water business has seen an exponential growth in the recent years. Even nowadays it’s common to see that people do usually opt for mineral water than the regular one served at restaurants. Hence it is much clear that there is no surprise to witness the demand for mineral water has been increasing across the country day by day.
If we consider the situation of a decade ago, it was quite common to see that only few big companies used to dominate the market but today we have multiple players that are striving their best to be in the competition. Competition is the only reason that helped the industry work towards several innovations.
Nowadays the companies are providing the mineral water in several sizes including 1 litre, 2 litre, and 5 litre and 20-litre packages. Hence we are here with the list of top 10 picks from the mineral water brands in India that not only enjoy great chunks of profit but have also earned their customer’s trust and affection over years.
Although, it has been often notices that some local companies try to replicate products of some top brands, so we advise you to be cautious while buying packed mineral water. Often we request that while buying mineral water, always check if the seal is broken or not. There are several cases reported across the country where unscrupulous elements have been known to make profit by not exactly selling mineral water. All these acts are punishable offence and hefty fines are imposed on company/individual who are caught doing or involving in this offence. So without further ado let’s start with the list.
Here is the list of best Mineral Water Brands in India:
If we talk about the king in this business; Bisleri is ruling the yard from many decade. Even though when it comes to bottled water the first name in everyone’s mind is Bisleri. It’s pretty obvious that bisleri remains the undisputed King in the category of bottled mineral water and this brand stands tall from all the competition in the market.
It was in the year 2006, when the bisleri brand changed its labelling to adopt the colour green instead of blue (was used earlier before 2006). It was even witnessed that when bisleri changed their logo, most of the other companies also incorporated green logo in their bottled water.
Founded by Italian entrepreneur Signore Felice Bisleri, it was in the year 1969, when FMCG giant Parle acquired the brand and from that onwards it has come to be known as Bisleri across the country. Bisleri offers its mineral water in various sized bottles ranging from 250ml to 25 litres large cans, additionally bisleri launched it’s 300 ml Rockstar Bottle in the previous year.
When it comes to giving competition to the king, this Coca-Cola acquired company offers you Kinley in the genre of bottled mineral water and gives a cut-throat competition to bisleri and others in the list. Kinley has grown multifolds in previous decades and have created a strong reach across India and it stands shoulder to shoulder with Aquafina when we talk of competition between both the brands.
If we dive deep into technical procedures then it may be surprising to know that the water before being bottled goes through a rigorous and intensive process of purification, which includes over 10-step process ranging from disinfection the water, sand filtration, activated carbon filtration, 10 micron polishing filtration, reverse osmosis, 5 micron filtration, UV treatment, 1 micron polishing filtration, mineral dosing and ozone filtration.
Even if you carefully look behind the packed bottle batch, every 100 ml of Kinley mineral water comes with 03 mg sodium and 0.1mg of magnesium. Just like all other brands Kinley’s packed mineral water comes in 20-25 litre jars as well along with the regular sized bottles that can be carried while on the go.
Just like the Kinley is acquires by Coca-Cola, Aquafina is a brand acquired by PepsiCo. So talking about the brand rivalry not between Kinley and Aquafina, but Coca-Cola and PepsiCo. Which are known for their rivalry from many years. Taking a look at Aquafina’s journey, the brand began its journey with a bang, taking over quite some share of bottle drinking water from Bisleri.
This is one of the brand which acquires some stakes of the top company Bisleri. This mineral water offers a refreshing change from the similar-looking bottled water available at that point of time. From the data available from the internet, the water is filtered using a five-step filtration process before it is packed, bottled and ready to be sold in every corner of the country.
If we talk about the market outreach of the company, the brand is widely available across India and has a strong online presence as well.
From the company owning Bisleri, this bottled mineral water brands available across the length and breadth of India. Yes guessed right, Bailey is also the brand from stable of the Parle Agro Group. This brand was launched in 1993 when bottled water was considered a luxury item across many parts of the country.
It would be surprising to know that the brand’s enviable reach in the country can be attributed to the fact because its wide manufacturing footprint setup with 52 state-of-the-art bottling plants across India. It we talk about the marketing strategy, mostly the brand target audience comes from South India and is quite popular amongst the masses.
If we talk about some of the most successful brands that are currently running on joint-ventures of 2 companies. From the house of Tata Global Beverages and PepsiCo’s join venture – NourishCo. Himalayan mineral water is the drinking water brand which is well known across the country.
Even though, most of the dining companies and premium companies prefer this brand. The company claims that the water they are using is sourced directly from the Shivalik Range in the Himalayan Mountains, and hence the Himalayan Natural Mineral Water carries the goodness of naturally filtered water that is filtered through the mountains for 20 years until it arrives in a confined aquifer 400 feet below ground.
It is the only natural mineral water in India to be awarded international certification by Institut De Fresenius, Germany and has granted the brand with highest grade for a water company can ever get. Even the NSF International has certified the product quality, tested as per US FDA norms and this brand has also been approved by the US FDA.
Not only the product has been approved by international standards but the plant where the water is bottled is also ISO 9001-2008 and ISHAS 18001-2007 certified. With the highest certification achieved, buying 1 litre bottle can really force you to think twice. The brand comes at a premium pricing i.e. 1 litre bottle for Rs. 60.
From the very first tag of the brand “The King of good times”. While the owner of this Indian company have fled to London & enjoying a good time, while his drinking water brand Kingfisher has been quenching the thirst of Indian every now and then. This brand is well known for its beers and alcoholic products but still their water bottles are widely available across the country.
Better known as Kingfisher Springwater, the brand adheres to BIS safety parameters which makes this brand as one of the cleanest packaged bottled mineral water in India.
Founded by Narang group, Qua mineral water brand is considered to be one of the biggest especially if we consider parts of northern India. The brand has been growing exponentially and the special reason behind this growth is due to its market share capture in pan America basis.
As per experts, qua mineral water is derived from Himalayas mineral packed water and the filtration and mineralisation process is also the same as that used in Himalayas. The addition feature in this qua mineral water is that it is loaded with electrolyte and is priced at INR 45 for 1 litre bottle.
The roots of the company can be seen back in 2002 when the company started their journey in 2002 from Pune, Manickchand Oxyrich now grown exponentially the years and has its packaged water drinking plants across 5 cities in India – Ahmedabad, Hyderabad, Bangalore, Pune and Haridwar.
With their first-of-its-kind revolutionary patented oxygenation process, according to the company reports their bottled water 300% more oxygen which is unique if compared to other brands. Along with huge profits and sky high reputation, the brand has is also ISO 22000: 2005 certified and carries a special tag in this market.
Even the fact that makes water very much expensive is it’s niche packaging along with its micro-filtration feature and the best part is that the water remains untouched until opened by you! The Qua packed mineral water is naturally enriched with calcium, magnesium, fluorides, potassium, chlorides and bicarbonates.
One of the few mineral water brands to have a packaging that stands tall amongst the rest, Tata Water Plus also scores high owing to the addition of various nutrients that the company adds in it.
As written on their website, they are India’s first nutrient water company which is in collaboration with international scientists and Indian nutrients experts. Tata Water Plus is enriched with minerals such as copper and magnesium that is well known to strengthen the immune system besides keeping the body fresh and hydrated.
Rail Neer is government owned brand under IRCTC which serves as the catering need of the entire Indian Railways. IRCTC operates its six Neer plants across the country and the plan is to set up six more though public private partnership (popularly known as PPP) model. These plants would be built across the country with an expected investment of Rs 100 crore.
There are six operational Rail Neer plants located at Danapur (Bihar), Nangloi (Delhi), Palur (Tamil Nadu), Ambernath (Maharashtra), Amethi (Uttar Pradesh) and Parassala (Kerala). This government owned packaged water brand covers the majority of all India’s 7000 railway stations and over 1,000 passenger trains. The other brands are only allowed to be sold at stations and trains because of unavailability of Rail Neer at that time. It is amongst the cheapest drinking water amongst all in this list, costing about INR 15 for 1 litre.